Teens and adults in the US maintain poor eating habits that are manifested as unhealthy diets and serious medical problems. Unhealthy eating is encouraged starting in childhood in the form of prepared snacks and meals that conceal the origin of the food and disconnect the consumer from the process of preparation.
Framework developed from human factors research- shows a void of individuals who understand the origin of food and who are significantly involved in food preparation.
Design Principles for DIRT STOP:
The goal of DIRT STOP is to provoke ...
behavior change in kids aged 4-11 towards a lifestyle that involves
healthy eating by creating an experience that enhances the
understanding of the origin of food and regularly
engages kids in the process of
food preparation.
Where can DIRT STOP experience be implemented and who benefits?
Who wins?
- Children and Parents! Kids look forward to grocery trips. They are engaged with family and friends. It’s fun to play with food while learning where it comes from.
- Businesses! It’s a play destination that regularly draws customers to the store. Our framework shows that it fills an opportunity gap.
- Humana! Behavior change in childrens’ eating habits translates to healthier adults with fewer medical problems.
“Obesity-associated annual hospital costs for children and youth more than tripled over two decades” - Institute of Medicine
- The Earth! Customers shop for local and organic foods and demand products with less packaging.
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